50 reasons for your co-operative to participate in ICA ExpoCoop 2010

1) Sell products and services.
2) Showcase new products and services or present a new usage for products or services which are already in the market.
3) Meet buyers who are not usually accessible to salespeople.
4) Give clients the opportunity to meet with specialists, that is with professionals who have the technical control of products and services but do not usually participate directly in the sales process.
5) Meet decision makers.
6) Understand the prospects’ decision process.
7) Make a comparison to competitors and get information about them.
8) Solve the clients’ problems by giving them a personal assistance in their stand.
9) Get the feedback about new products or services.
10) Do a market research with visitors, who are the main focus of the company.
11) Build up a clients’ database.
12) Find new suppliers.
13) Meet and build up a clientele of salespeople and representatives.
14) Create leads for salespeople and representatives.
15) Reinforce the company image or create a new image.
16) Increase the brand’s awareness.
17) Call the media’s attention to new products, services or actions. The media is always present in business fairs.
18) Introduce the company’s top businessmen to the media.
19) Reinforce marketing plans and check the efficiency of marketing and promotional campaigns.
20) Interact with sales teams and make business appointments with them.
21) Change the company’s image.
22) Get to know the new market trends.
23) Interact with professionals of the sector and colleagues.
24) Set up commercial relations with international buyers.
25) Create opportunities for a high return of your investment.
26) Exchange and get updated information technology
27) Find new business opportunities
28) Search the opportunity for distinguished partners.
29) Organize special hospitality events in the sector.
30) Introduce the company’s specialists in side events, such as seminars and workshops.
31) Offer exclusive clients a special treatment in the stand.
32) Offer the company’s employees a chance to meet the clients.
33) Make on-the-spot sales.
34) Open doors for future contacts focused on sales.
35) Increase the salespeople’s enthusiasm.
36) Demonstrate the products.
37) Demonstrate non- portable equipments.
38) Approach the company’s top executives to clients.
39) Shorten the purchase’s cycle.
40) Train new employees.
41) Create excitement around the launching of a new product or service.
42) Increase the company’s profit.
43) Overcome unfavorable publicity.
44) Strengthen the word of mouth promotional campaign.
45) Meet spokesmen of the sector.
46) Explain the effects of corporative changes.
47) Participate in side events such as educational sessions.
48) Promote the company to the targeted community or sector.
49) Introduce new actions concerning social responsibility
50) Give support to the existing actions concerning social responsibility

Individual Goals

Despite the corporative targets, professionals
are attracted to fairs to:

1) Find new trends in the sector
2) Set up a professional network
3) Meet competitors and discover new technologies.
4) Develop new inter-personal skills.
5) Participate in events for the sector.
6) Socialize with other departments.
7) Improve knowledge on the company’s work scope.
8) Talk to clients.
9) Get to know managers of the organization.